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Walmart is launching a West Elm killer called ‘MoDRN’ that’s half the price (WMT)

Walmart is taking direct aim at furniture retailers like West Elm, Crate & Barrel, and Wayfair with the launch of MoDRN, a new and exclusive line of home decor targeting customers who “embrace a modern aesthetic.”

MoDRN is’s biggest private-label furniture launch in history. It features nearly 650 items from sofas to accent pillows and dinner plates.

Here’s a closer look at some of the items in the new line:

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