Business Politics Travel

The Digital Media Forecast Book: Top trends in consumption habits, US ad spend, and global ad spend

This is a preview of The Digital Media Forecast Book from Business Insider Intelligence. Current subscribers can read the report here.

Media consumption has changed rapidly over the past decade, with digital increasingly claiming a larger share of the daily time spent with media. Increased mobile usage is driving much of the growth in digital time spent, as smartphones become more powerful and capable of handling tasks otherwise completed on desktop.

Digital Media Forecast Book 2018Business Insider Intelligence

Meanwhile, cord-cutting and cord-shaving will continue as consumers seek more affordable alternatives to traditional pay-TV. Marketers need to understand the underlying consumer trends that are driving billions of dollars in global advertising, and how those behaviors are likely to play out in the near term.

In this three-part forecast book, Business Insider Intelligence forecasts how much time users spend consuming each format as we approach peak media, and how those changes reflect how advertising dollars are spent globally and in the US.

Leave a Comment

Your email address will not be published.

You may also like